This week, let’s talk about how you can effectively use QR codes in your business.
What’s a QR Code?
A QR Code is a scannable image that will take you to a website upon pointing at it with your smartphone camera. If you think you’ve never seen one in the wild, you probably have but just didn’t know the name. Here’s what they look like:
QR codes have many uses, from directing people to a restaurant’s menu to helping them get information on a listing during an open house.
As a real estate agent, it may be time to take a closer look at how a QR code can help you.
Why You Should Care About QR Codes
QR codes were lost to the universe for a while until the pandemic brought them back in a BIG way. Now, 59% of people believe that they’ll be using QR codes on their phones in the future.
People are seeing them everywhere now. In the last 3 months, 45% of consumers have used a QR code to access a marketing or advertising promotion. So if you don’t have a QR code on your yard signs, bus benches, or open house flyers, you’re missing out on an extra touchpoint with potential clients.
QR codes are providing contactless ways to pay restaurant bills and access information. You could save money by putting one in your yard sign instead of printing out flyers.
Beyond the risk of missing a potential touchpoint, QR codes have tracking capabilities that a physical flyer does not. Instead of house hunters grabbing a flyer and walking away, QR codes offer the ability to track the number of times a code is scanned, the location of the scanner, and the ability to retarget them for future digital ads.
By using a mixture of QR codes, landing pages, and website analytics software, you can gather data about those scanning the QR codes that you wouldn’t have otherwise. This extra data will help you better connect with the potential client.
The Applications in Real Estate
When thinking about where to put a QR code for the largest impact on your business, ask yourself where a potential customer is most likely to scan it for information.
A couple of the best places to place your QR code are:
- yard signs
- property flyers
These 3 places have the highest likelihood of getting scanned by potential clients. They’ll be intrigued by the property and look for more information. Here are a few other places where a QR code can live:
- Clients events
- Educational seminars
- Open house signs
- Business cards
How to effectively set up a QR Code
Getting started with QR codes as a business practice requires a couple of tools:
- QR code generator
- Website or landing page builder
- Analytics set up on your websites
QR Code Generator
This is the tool that you need to put the QR code together. You can just Google “QR code generator” and you’ll find a bunch of websites that will do this for free. To help you get started quickly, here’s a list of 3 free QR code generators:
Website or Landing Page Builder
You’re going to need a destination for your QR code. We recommend a specific landing page for the QR code. So if you have individual property landing pages, send your QR code to the respective properties landing page.
If you don’t have a landing page builder, here’s an article from Easy Agent Pro that helps break down the best landing page builders for real estate.
This is arguably one of the most important aspects of this marketing tactic. You need a way to track those using your QR code beyond just the simple analytics. You need the data so that you can run retargeting ads to the QR code users.
If you haven’t already, add Google Analytics to your site. You’ll need this tool to start tracking all the users of your QR codes.
QR codes made a comeback in local business practices. It’s time that you start using them in yours, too.